Arch
Arch is an innovative business lender dedicated to helping companies access capital quickly, strategically, and on the best possible terms. With a modern, relationship-driven approach, Arch provides financing solutions tailored to each client’s growth stage and objectives. Its offerings include structured term loans for long-term investment, revolving lines of credit for working capital, invoice financing to unlock receivables, and asset-based lending (ABL) facilities that maximize liquidity from a company’s balance sheet.
The Challenge
The lending industry is often perceived as slow, rigid, and transactional, focused more on processes than people. The challenge for Arch was to establish a brand identity that communicates speed, trust, and adaptability while positioning the company as a strategic partner, not just a lender
The Solution
We developed a brand identity that balances strength with agility. The inverted arch mark symbolizes a gateway to opportunity, while the navy blue palette ensures professionalism and trust. Together, these elements establish Arch as a modern, reliable, and forward-looking lender.
